How Many Gym Leads Are Slipping Through Your Follow-Up?
Enter your current numbers to see where your lead pipeline is leaking — and what to fix first.
Free · No signup required · Results are estimates, not revenue guarantees
Gym Lead Leak Calculator
Six inputs. Takes under two minutes.
New inquiries you get in a typical month.
How fast a new lead usually gets the first reply.
Share of leads you actually reach.
Consultation, trial or intro session booked.
Share of booked leads who start paying.
Joining fee plus first month, in dollars.
Everything is calculated in your browser. Nothing is stored.
What this calculator measures
Response speed
How long a new lead waits for the first reply. Slow first replies are the most common leak.
Contact rate
How many leads you actually reach. Driven by attempts, channels and consistency.
Booking rate
How many contacted leads book a consultation, trial or intro session.
Member conversion
How many booked leads become paying members after the appointment.
What to fix first
The calculator checks your funnel in one order, because each stage depends on the one before it. If replies are slow, nothing downstream can be measured fairly. Once the first reply is immediate, the next question is how many leads you reach at all, then how many book, then how many join.
- 1. Response time — first reply of 15 minutes or less.
- 2. Contact rate — working target of 70% or higher.
- 3. Booking rate — working target of 30% or higher.
- 4. Member conversion — working target of 30% or higher.
These are VaultFlow working targets for prioritization, not universal industry benchmarks. Fix one stage, measure it, then move to the next.